Color psychology in web design

Colours carry associations and shape mood — blue can feel trustworthy and calm, warm colours energetic, green natural. Colour psychology isn't an exact science, but being thoughtful about it strengthens your brand and guides attention.

How to use it

• •Choose colours that fit your brand's personality.
• •Use a strong accent colour to draw the eye to actions.
• •Keep the palette small and consistent.
• •Don't sacrifice contrast and readability for a 'mood'.

Consistency over theory

Don't overthink the psychology — a consistent, readable, on-brand palette matters more than chasing the 'perfect' emotional colour. Use colour to reinforce your brand and guide the eye, not to overthink.